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Identity

​Idea of​​​​ the Logo​​​

​​The logo was designed to symbolize the geometric shape of Kuwait City’s skyline with the outstanding towers that include PIFSS edifice.​ It depicts strength, sturdiness, brilliance, clarity and growth. It also resembles the solidarity of the society where each individual supports the other.

The blue color was used to symbolize the sea, which represents a cultural and civilized tributary of the history of the State of Kuwait and the depth and trust it ​​carries.

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Logo Formation

Our logo is the most direct element in our identity. It is a contemporary logo with lines and angles resembling the modern and the future. It also carries a formal characteristic at the same time.

Both the print and digital versions are used similarly. There are no jagged shadows, bright reflections, or distracting graphic elements, so it is simple to interpret. The logo consists of two elements: the symbol and the text. While it is a simple logo, it should be used appropriately.

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Logo Colors

The colors of the logo were carefully chosen since color is one of the important psychological elements in creating the logo; the blue color represents trust, generosity and transparency.

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Logo Positions

Our logo must have specific positions and locations on any publications or media outputs on various social media resources.

Therefore, guidelines and instructions were set for the positioning of the logo. Those guidelines must be adhered to, as they are part of our visual identity.

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Certified Logo